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Cowboy Tough (Kcups)
"May the robust flavor of our Cowboy Tough Coffee, with its cocoa, caramel, and vanilla tones, kick in before reality does, and give you the courage to face the day ahead."
This quote is a humorous way of saying that coffee can help you to wake up and to face the day ahead. It is also a way of saying that coffee can help you to be courageous and to take on challenges.